CREATIVE PLACEMAKING
happens when partners from public, private, non-profit, and community sectors strategically shape the physical and social character of a neighborhood, town, city, or region around arts and cultural activities.
NYS, NYC & Nassau County Certified Women Owned Business Enterprise (WBE)
what is creative placemaking?
If you are a planner or designer, it is about physical redevelopment.
If you are an economic developer, it is about the new economic opportunities.
If you are a social worker, it is about healthy living and social justice.
If you are a marketing specialist, it is about branding.
If you are community organizer, it is about visioning and consensus about the future.
If you are an artist, it is about connecting with people in a profound and soulful way, bring new audiences to the arts.
If you are a citizen, it is about a better community in which to live.
If you are a civic leader, it is about bringing your town to a new secure future.
Main Street… it begins with our name and logo
Our name and approach: Main Street Agency was created with the purpose of our name highlighting that we are geared towards community, that in many places Main Street USA represents the heart of a community, the gathering place and the pride. Many Main Streets, or similar areas of a town are in the process of revitalization and redeveloping. All have the same goal – to connect people to places. Creative Placemaking is our method to our work. It is the HOW and the WHY of what we do.. We understand that it takes many layers to create sustainability. We understand government, zoning and local politics and that navigating these nuances contributes to the sustainable success. Our team are community outreach experts by nature, passion and experience. Our clients are the heartbeats of their communities in business, government and organizations. it begins with a conversation, then examination of history, resources, funding and realistic goals – achieved by critical and creative thinking, sensible planning, outreach and input, proven methods and professional project management
Our logo: In 2020, mid-pandemic, we rebranded our logo to use the phoenix . A phoenix symbolizes birth, death, and rebirth, as well as eternity, strength, and renewal. The whole idea that this mythical bird is reborn from the ashes of the flames of death signifies a journey through fire or adversity. It’s a great way to express a transformation or survival of a challenge – which applies directly to our clientele whether that lies in challenges within the community, business or personal goals, and also to how the pandemic has impacted you, negatively or positively. We want the symbol of our logo to be inspirational and encouraging, but also remind people of the power of working together. The color palette of turquoise – aqua represents open communication and clarity of thought, balancing pros and cons, right and wrong, identifying the way forward to success. The silver represents reflection and illumination – opening new doors and lighting the way to the future.
Planning & Project Management
We know we do a lot of different things, but with everything we do, people are at the heart of it. Our business is people driven, working to support business and community in multiple ways. We love projects that focus on bringing people together. From a local fundraiser to community development and engagement to a festival drawing tens of thousands to intense development projects working with local government, zoning and permitting, we excel at organizing and managing projects and all supportive services. We support creating a sense of place and belonging.
We are Listening. We are Thinking and We are Doing.
We begin by talking with you about your goals and needs, then after thorough research we present you with ideas and solutions. We offer marketing and community outreach implemented in strategic planning, resource management and project execution. When we produce an event, or manage a project, we dig into the community to engage and activate people on all levels.
Our reputation is that we get things done.
We are Unique and You Benefit.
The approach of creative placemaking – ensures we look at your goals and objectives through the different needs of all key participants. We think about how people walk and move, how they are motivated and what they like, we analyze local resources and stakeholders and we study historical context and culture. We build long term relationships while we keep our eye on sustainable results and bottom lines. Through our strategic relationships with top professionals, we offer competitive services and opportunities that allow our clients to leverage lower costs, increase exposure and maximum sustainability. Our team is constantly researching digital marketing trends and consumer behavior. You’ve put all your energy into your project and your mission, we want to make sure people can find you.
We don’t work in a vacuum – not only do we have an awesome and friendly staff,
we also have a network of top-notch experts in many disciplines to consult with.
A small boutique agency with top notch personal attention and expertise available to you.
MAIN STREET AGENCY & ASSOCIATES, LLC
RESOURCES
Learn more about creative placemaking.
